EMA Sustainable Fashion Roundup: Sustainable fashion moments from Taylor Swift, London Fashion Week, and California
This month, we saw fashion hubs London and California take the lead in animal welfare and circular economy. Plus, a special vintage fashion moment from global superstar Taylor Swift. From crocodile skins to last-minute party dresses, read on to learn more.
Taylor Swift was spotted wearing a fan’s vintage Chiefs jacket
Taylor Swift was spotted wearing a vintage Kansas City Chiefs jacket while cheering on her boyfriend, Travis Kelce, at a game on November 4th. One lucky fan noticed that the jacket closely resembled one she had sold on eBay: a black leather vintage-style varsity jacket with details featuring Chiefs colors and emblems. Upon closer investigation, she realized that Swift’s stylists had purchased her jacket for the singer as an ode to the Chiefs and vintage fashion.
“Thank you to Taylor’s stylists for buying the jacket,” the fan said in a TikTok. “As a lifelong Chiefs fan and a ‘Super Swiftie,’ this is the coolest thing to ever happen to me!”
London Fashion Week has banned exotic animal skins
London Fashion Week has become the first of the four major fashion weeks to ban exotic animal skins from shows, making it the biggest fashion event to do so. Starting in 2025, designers wishing to showcase their collections at London Fashion Week will no longer be permitted to use skins from wild animals, including crocodiles, alligators, and snakes. The British Fashion Council was also the first of the big four to ban fur from its shows in 2023, following in the footsteps of smaller events such as Melbourne Fashion Week and Copenhagen Fashion Week. Milan and Paris still have not placed bans on fur and animal skins.
You can rent a designer dress within 20 minutes, thanks to Hurr and Deliveroo
People living in Central London no longer need to worry about last-minute party outfits. Enter luxury rental service Hurr, which has partnered with delivery company Deliveroo to offer on-demand designer dress rentals in as little as 20 minutes. Customers can access over 50 designer pieces from brands such as 16 Arlington, Self–Portrait, and Rixo. The service aims to provide customers access to affordable luxury fashion, promoting clothing rentals as a convenient alternative to fast fashion.
"We’re all about making sustainable fashion as convenient as possible, and this partnership ensures you can access and enjoy luxury rental fashion at speed, without the compromise of fast fashion," Hurr founder Victoria Prew told Harper’s Bazaar in an interview.
Fashion companies must take back unwanted clothes according to new California regulations
Currently, 15% of textiles are recycled, while over 95% are recyclable. However, in California, textile recycling is about to be mandatory for all companies that make clothing, footwear, and textiles. Under new California regulations, these companies must provide a free and simple way for customers to return unwanted items. Companies must have a takeback plan by 2026, begin implementation in 2028, and can be fined up to $50,000 per day for violations starting in 2030. This law is the first of its kind, signaling California’s efforts to create a more circular economy. The bill received over 150 endorsements from environmental organizations alongside companies such as Ikea and Goodwill.
Katy Ho (she/her) is a Chinese Canadian writer, activist, and daughter of refugees who explores the intersections of gender, climate, and pop culture through her work. When she’s not writing about feminism and climate justice, you can find her hosting book club meetings, visiting her local thrift store, and coaching the next generation of climate leaders.
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