EMA x Anheuser-Busch: Super Bowl LV
The EMA Green Seal Program Enters the World of Advertising
Since 2003, the EMA Green Seal Program has made a tremendous impact recognizing, encouraging, and expanding sustainable practices in production. EMA is thrilled to grow the program into the world of advertising, launching with a partnership with Anheuser-Busch for their Super Bowl Campaign.
Anheuser-Busch Becomes 1st Major Advertiser to Partner with EMA
EMA is beyond thrilled to announce that Anheuser-Busch has achieved EMA Gold Green Seals for all 6 of their Super Bowl LV advertising spots. From composting on-set, to renting all wardrobe, props, and set decor, to almost completely eliminating air travel for the shoot, Anheuser-Busch has opened the door to the future of green advertising.
EMA worked closely with Anheuser-Busch, production partners, and creative agencies to ensure each ad spot achieved the best practices for sustainable production in categories such as Production, Makeup, Catering, Transportation, & more.
The Sustainable Partnership is Amplified by
People Magazine, POLITICO, Yahoo!, & more
"Even Super Bowl ads are getting into the green game."
- POLITICO
"The first large-scale Super Bowl advertiser to partner with the Environmental Media Association for sustainable production, Michelob Ultra's 60-second Jan. 25 commercial from Wieden+Kennedy features famous athletes including Serena Williams, Peyton Manning, Anthony Davis, Brooks Koepka, Jimmy Butler, and Alex Morgan enjoying a cold beer while spending time with their loved ones."
- People Magazine
Check out each Super Bowl Ad below!
Michelob ULTRA | “Happy”
Bud Light Seltzer Lemonade - Last Year’s Lemons
Michelob ULTRA Organic Seltzer | "All-Star Cast"
Stella Artois | Heartbeat Billionaire ft. Lenny Kravitz
Bud Light Legends
Let's Grab a Beer | Anheuser-Busch
A Far-Reaching Partnership
“Working with Anheuser-Busch to create the most up to date criteria for sustainable commercial production is ground-breaking for the advertising world. The Super Bowl is “the” gold standard for sports programming and to role model and promote sustainably responsible production for an audience that wide will create a new mandate to follow suit. We are so thrilled to begin this path with a company whose environmental goals have been authentic and widespread across the company,” said Debbie Levin, CEO, EMA.
"As we kick-off our partnership with the Environmental Media Association, we are incredibly excited to bring our agency partners into our sustainability journey, setting a new standard for advertising that will inspire others to do the same.”, said Ingrid De Ryck, VP of Procurement and Sustainabilityat Anheuser-Busch.
Our mission is to provide a unified voice for our planet through entertainment, storytelling, and education.
With most shopping done online throughout the pandemic, AmazonSmile is tremendously helpful in funding EMA.
Click here for AmazonSmile and then search Environmental Media Association from its list of organizations. For eligible purchases at AmazonSmile, the AmazonSmile Foundation will donate to EMA, which will help fund our ongoing programs.
