Menafn.com: H&M and the Environmental Media Association kick off fashion month with a partnership to help close the loop
H & M USA and the Environmental Media Association (EMA) are teaming up to bring awareness on the important topic of circularity in fashion. Kicking off their partnership the EMA has called on some of their celebrity friends, including Malin Akerman, Constance Zimmer, Emmanuelle Chriqui and Karrueche Tran to spread the word on H & M's garment collecting program through viral videos on social media.