associationsnow.com: Environmental Media Group Gives Super Bowl Ads Points for Sustainability
After success certifying TV shows and movies for sustainability, the Environmental Media Association finally tackled commercials for one of the small screen’s biggest events: the Super Bowl. The organization awarded its Green Seal Gold certification to all six Anheuser-Busch ads.
Since 2003, the Environmental Media Association has been trying to ensure that movies and TV shows were both environmentally safe and sustainable. As part of its work, EMA helped productions cut waste, reduce their carbon footprints, and curb energy use—awarding many its Green Seal certification. Now, EMA has finally brought that sustainability to small-screen advertising.
“We are the global standard for green production for television and film,” said Debbie Levin, EMA’s CEO. “We’ve tried to get into advertising and commercials for years, and we couldn’t get any traction with it.”
But that changed last year when Anheuser-Busch reached out to the group, saying it wanted to undergo the certification process for all six of its Super Bowl ads. “It has been a really interesting experience to be able to work with Anheuser-Busch, which has such a great corporate mission of sustainability,” Levin said.