Ethos: They Brought Sustainability to Social Media. Now, Gen Z Is Coming for Hollywood.
The new Environmental Media Association’s Gen Z-led Activist Board is ready to bring sustainability to Hollywood.
“EMA has a long history of working with dynamic young generations of talent,” Debbie Levin, EMA CEO tells Ethos via email. She says this new generation of young people is armed with more facts and more resources than any generation before them. “Gen Z is the most powerful demographic to influence the youth on a global level,” she says.
The new board is chaired by Wanjiku “Wawa” Gatheru, the climate justice advocate behind Black Girl Environmentalist and the first Black person to receive the Rhodes, Truman, and Udall scholarships. She just received her Master’s Degree in environmental governance from Oxford University.
Levin calls Gatheru “essential” to this next phase for EMA and for the industry at large. “She can guide us,” she says. “Gen Z is our future and we better listen.”
So far, the board is exceeding her expectations with a range of young people from all backgrounds. “We wanted to make sure that the people on the board have a long-standing commitment to environmental and climate justice,” Gatheru says.