Turning the Red Carpet Green: A Sustainable Dress Guide Comes to the Oscars
The EMA plays an instrumental role in steering film and television production toward more sustainable practices. It has been the voice for action and accountability in the industry for more than 30 years.
Earlier this year, EMA announced the launch of a Gen Z-led activist board that’s seeing its members help the industry better understand the concerns of younger audiences. They’re not just looking for carbon offsets or the removal of single-use plastic behind the scenes — although they want that, too. They’re keen on seeing forward-facing narratives happen in productions as well as seeing celebrities walking the red carpets in sustainable designs and talking more openly about their choices.
“Overall, there needs to be a huge commitment from the actors to arrive in authentically sustainable fashion to make this a success,” Levin says. “Rewearing beautiful designs should be valued and not criticized.”