insidehook.com: Why So Many Major Brands Are Skipping Super Bowl Ads
For the first time since Super Bowl XVII, when the Redskins beat the Dolphins 27–17 to capture their first championship, Anheuser-Busch won’t be airing an advertisement for Budweiser during the big game.
Instead of spending money on a Budweiser ad, Anheuser-Busch is committing $1 million to marketing campaigns related to COVID-19 vaccine awareness and education, according to The Wall Street Journal.
“We’re still going to reach people during the Super Bowl,” Monica Rustgi, VP of marketing at Budweiser, told The WSJ. “It’s just not going to be in the traditional sense. We’re still using the conversation and the ecosystem around the Super Bowl to send a message, but we’re also helping to be part of the solution so we can all enjoy an ice cold Bud sooner or later.”