EMA’s August Sustainable Fashion Roundup: Weddings, Emily in Paris, and the White House
Sustainable fashion is digging deeper into the zeitgeist in entertainment, travel, business, and politics. Read more about how sustainable fashion entered the spotlight this month!
Emily in Paris gets its secondhand fashion moment
Netflix’s Emily in Paris recently released its fourth season, which features a sustainable fashion story arc. The show, which has a large audience of nearly 60 million viewers, has partnered with fashion resale company Vestiaire Collective to feature secondhand fashion as a part of the series’ plot. In an episode, Mindy Chen sells designer clothes through Vestiaire to overcome financial stress, placing fashion resale front and center. Season four of Emily in Paris also featured a variety of vintage and archival looks from brands like Balmain and Mugler for Mindy’s character, showing viewers that sustainable fashion deserves the spotlight, too.
Airbnb is offering complimentary wedding outfit rentals
Airbnb has partnered with peer-to-peer fashion rental app By Rotation to reduce wedding guest stress by offering complimentary outfit rentals for guests who book one of Airbnb’s top 10 stays for wedding guests. Upon booking one of these stays, guests will receive a £150 credit from By Rotation to rent a wedding guest outfit and a £100 credit for their next Airbnb stay. This initiative aims to make the wedding guest experience more enjoyable and affordable while supporting the fashion rental economy.
The Slow Fashion Caucus is pushing for representation in the White House
Six members of Congress have started a Slow Fashion Caucus to call for the inclusion of fashion industry leaders in the White House Task Force on Climate and Trade. Established by representatives Chellie Pingree (D-Maine), Marie Gluesenkamp Perez (D-Washington) and Sydney Kamlager-Dove (D-California), the caucus has penned a letter to the Biden administration requesting that fashion representatives be included in the country’s climate discussions. They argue that important issues in the fashion industry, such as the use of forced labor or the challenges of textile recycling, must be solved through collaboration between policymakers and industry leaders.
Resale fashion is banding together to fight double taxation on secondhand clothing
Resale fashion giants ThredUp, Vestiaire Collective, and FASHIONPHILE are collaborating with the ACT (American Circular Textiles) to call for the elimination of sales tax on secondhand clothing in the U.S. Since some states tax the sale of clothing on both the original sale and the secondhand sale, essentially double-taxing the same item. If these resale companies successfully eliminate double taxation, consumers could enjoy lower costs of secondhand clothing, encouraging more consumers to switch to fashion resale.
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Katy Ho (she/her) is a Chinese Canadian writer, activist, and daughter of refugees who explores the intersections of gender, climate, and pop culture through her work. When she’s not writing about feminism and climate justice, you can find her hosting book club meetings, visiting her local thrift store, and coaching the next generation of climate leaders.